Inspired by vintage fashion and all things summer, Diane Belgrod created K Belo. The name is part her last name and part the Italian phrase, “Che’ Bello” meaning “how beautiful” in the masculine form, paying tribute to her Italian family and symbolizing strength in femininity. Her goal is for every woman, in any piece of her collection, to feel sexy and powerful in her own beauty. “For me, designing swimwear is the embodiment of everything I love and what I love to do”.
The line first started coming to life in Diane’s closet with her collection of vintage swimsuits. Every time she wanted to wear one to the beach, it was always in need of constant repair. With a love of that vintage essence but a lack of that style readily available, she decided to make her own line.
K Belo is reminiscent of a warm weather lifestyle. The K Belo woman loves looking and feeling fabulous in the sun. She can go to the beach, a BBQ, a concert, a rooftop party and dinner all in the same day. With so many ways to wear her creations, there is a fabulous look for every woman.
50’s Americana, turquoise backyard pools, and pop art from Roy Lichtenstein and Andy Warhol inspire this collection. The look involves dramatic, fun prints and pops of color which when worn together, create excitement. Mix and match styles for any look you desire, and being that she adds 2 to 3 new styles in her collection every season, we are excited for the different looks she has in store for the future!
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